Operators in the music market dominance will be challenged
The music industry today has reached a bottom. From the beginning of 2008, there is no fire in a song, not a newcomer to break out of the market performance across the board to shrink, record companies go out of business one after another layoff, the gradual collapse of the industry as a whole is facing.
And the record financial gathering which is the setting of the wireless market, has become a super very large casino corruption. Make wealth now in the wireless is not the statutes have been endorsing this ridiculous piece of music a very naive thought of the. And brush on the table, fastened up, mass, but statements we did not learn about these time spans, is reliant on the bond between operators, the bond with the piece of music itself has not been.
Of course, the melodies market will not ever proceed awful so rapidly and now the dawn, escorted in by the end of 2008 restructuring and 3G operators permit handed out by China Mobile, Unicom, the three foremost telecom operators. At present, the new telecommunications and the new Unicom melodies in re-building stage, telecommunications stage for the Central Conservatory of Music just to entire the tendering workout to recognise a new procedures support business, China Unicom will be May 17 in Japan Telecom to launch 3G melodies enterprise and a new melodies platform. After the three operators will be the three foremost melodies stage to enlist in wholesome competition.
The reorganization of the operators do not have too high expectations
3G high expectations for the music business, many people suddenly into the sci-fi fantasy like a better world. But I am sorry, 3G is a step-by-step arrival of. In the new music platform for operators also need a long-building platforms and business, there are a lot of detours to go and many problems to be solved. Mainly internal system operators and officials of the limitations of ideology-based, together with the Central Conservatory of Music platform of relations with the provinces to deal with branches, as well as technical issues such as public relations. Let the music industry these are also going through a painful and long wait for the process to get to dawn. I personally estimate that the need for “fixed-line operator of the proposed platform for the development of music” more than 3 years, many music companies are likely to starve to death waiting for the road.
Therefore, if the wants on the operator who then attached to a digital melodies, how is a dead board. But not ever one day the street, melodies, digital melodies output market, not just wireless melodies enterprise, it will not be overridden by one operator.
Previously, the premier melodies enterprise operators, the users and dock allegations are operators. All SP’s trading, are furthermore starting to the end client is the operator. Internet melodies paid as a outcome of restricted means and piracy difficulties have not improved. Previously, nine days, Whale Music, for example authentic subscriber groundwork as a outcome of little passages do not have the monopoly, users do not have the assets, so struggling. However, there are several wireless telephone melodies enterprise do businesses and Internet monsters, they have the monopoly operator of these benefits, users not only have powerful assets and dock allegations, and there are some benefits of the new operators not available. So it is with the operators against the melodies business.
3G tunes market is still full of variables
Many persons believe that 3G is the telecom operator’s 3G, in detail, this is a mistake. Because new expertise is habitually a insurgents, not only to subvert the adversary, but furthermore to subvert their own. 3G expertise is a double-edged sword, and even may be carriers of the gravedigger. 3G operators in the development of new enterprise, but furthermore opened up a Pandora’s Box and out of command, the preceding operator shut natural environment will be tattered a large gap, the future is wireless Internet mesh and online integration stage, operators will be apprehended earlier or subsequent, open the quagmire of the Internet.
Digital melodies from a superior operator in this position will shortly be broken. As a outcome of the present operators and the ring CRBT enterprise has been finished in the progressive death of more than 80% of buyer earnings is passive users (bound), take the start to buyer users CRBT approximated less than 20%, This displays that the ring pitch have been Like with the supply and genuine land parcel is a large-scale bubble, and the bubble will finally blew day. Therefore, operators may shortly be wireless in the customary melodies enterprise is opposite drowned. Future tendencies in the melodies enterprise is a melodies download, download full-song era directions, not the scope of the operator controlled. Therefore, one time the operators ringtones polyphonic ringtones vintage enterprise bubble blew, and the new full-song download enterprise is not no more powerful and stronger. Then, in the new open natural environment of 3G, operators are expected to emerge a total fall in the melodies enterprise, the client most of the decrease situation.
The future of the music business will be a one-stop solutions, including wireless networks, on-line Internet, a variety of handheld devices (mobile phones, the Internet) and so on. To users who can easily tap water as the provision of music business, that is, “everywhere in the music,” then the market who the winner is.
The three most promising music company
We let us not refer to the “hardware + platform” model, Apple iTunes, their force in China will take some time. Tencent also let us not refer to such a huge user of the company, because of it has not completely genuine, and the music business is tied up and other form of business. Of course, let us not refer to this kind of piracy site Baidu.
We summed up the three most agreeing to do bona fide tunes business. They were ushered in just before a interval of bona fide tunes explore download google, Sina tunes library, as well as Nokia. The three not only have the strong supplies of users and operators to users than high-end, higher brand label loyalty; they are not only the tunes enterprise as an valued approach, and a better appreciating than the operators of Internet tunes this new learning of enterprise operations.
When the Internet monster and wireless telephone monster has furthermore arrive in to murder time, users are not operators, or even rob from the hands of the client operator. Operator is a monopoly of the directions of shut and open directions of the Internet will permit operators of conceiving taken by surprise. With the 3G wireless expertise, phone allegations will finally be more and more costly, and even tended to be free, operators will be the identical as QQ, rudimentary services free, relying mostly on value-added services and fees. And value-added services in the most rudimentary of enterprise is melodies, so the key in the melodies enterprise, operators will be influenced by these Internet killers and wireless telephone monster junction attacks, which on the entire telecom commerce into the invasion.
Not only is each of the three, the last two years has been widely rumored, Apple iTunes, Wal-Mart, Motorola, and many other giants in the layout of the Chinese music market, but time did not fully mature. Now, countries in the world is committed to strengthening the protection of intellectual property, copyright and began to rectify the Internet market, as well as 3G and other new technologies to achieve step-by-step, the opportunity is ripe. The future of digital music market, and the whole telecom market will look very different.